In early December, we asked 341 Irish adults about how they travel to and from the city for their Christmas shopping and we got some surprising results, not least that Henry St. was voted most popular area for Christmas Shopping!
Read the results below;
MAJORITY AVOID PUBLIC TRANSPORT FOR BUSY CHRISTMAS SHOPPING PERIOD
Henry Street voted most popular area for Christmas Shopping
- Almost half (46%) will make between 2 and 4 trips to the city centre
- Henry Street is the favourite shopping area for 40%
- 60% prefer to do their Christmas shopping in the city than a shopping centre
- 63% will travel in their own vehicle vs 32% who will use public transport
Almost 2 in 3 of us (63%) will travel to Dublin city centre in our own vehicle this Christmas. That’s according to a new survey by Ireland’s No.1 off-street car park operator, Q-Park Ireland. The survey of 341 Irish adults into festive travel and shopping habits reveals that just a third (32%) will opt to use public transport during the busy festive period.
Almost half of us (46%) intend to make up to four trips into Dublin city centre this December and 15% will make more than 10 trips. Christmas gift shopping is the primary motivator for those intending to visit the city centre (50%) while almost 1 in 5 (17%) will come in to soak up the Christmas atmosphere.
Given that the city centre is so popular with Irish Christmas shoppers, it’s no surprise that 60% say they prefer shopping in Dublin city centre at Christmas than going to a suburban shopping centre. A better variety of shops in the city centre is the big draw for a third of respondents (33%) whilst a quarter (24%) will visit the city centre this December as it is their Christmas tradition.
According to the Q-Park research, Henry Street is the place where shoppers will spend the most time this festive season (40%), followed closely by Grafton Street (34%) and the greater St. Stephen’s Green area (12%). Most shoppers (64%) plan to spend 3 to 4 hours on average per shopping trip.
When it comes to choosing how they travel, over a quarter (27%) say that getting within close proximity of their desired destination was the most important factor. Getting in and out of the shops quickly is a priority for a quarter (25%) while a 22% admit that difficulty transporting shopping bags is a big deterrent from using public transport.
Commenting on the survey results, Simon Madden, sales and marketing manager at Q-Park Ireland, said:
“The survey shows that as Irish consumers one of our favourite things to do at Christmas is make a trip to Dublin city centre. Whether you are here to soak up the atmosphere of the Christmas markets, browse the shops or enjoy some festive food and drinks, you can do so at your leisure by ensuring your vehicle is safe in one of our many city centre locations.”
“Despite ongoing roadworks and diversions around the city centre due to the LUAS Cross City, all of our Q-Park locations, including St. Stephen’s Green, Setanta and Clerys, are open for business 24/7 throughout the Christmas season. We are currently offering a ‘4 hours for the price of 3’ shopper special parking rate to ensure that busy shoppers are getting the best value for money during the Christmas period and it Is proving to be quite popular with our customers this December.”